NAB 2014 sees AMD and Adobe showcase new OpenCL-Accelerated features for Adobe Premiere Pro CC and the entire Adobe Creative Cloud Video Workflow. AMD App Acceleration via the open standard OpenCL API brings the massive parallel compute power of AMD A-Series APUs, AMD Radeon graphics, and AMD FirePro professional graphics to bear on the sophisticated capabilities within Adobe Premiere Pro CC, Adobe SpeedGrade™CC, and Adobe Media Encoder CC. That performance also scales withAMD dual-GPU configurations, including dual AMD FirePro GPUs for the latest generation Apple Mac Pro systems.
“OpenCL enables us to deliver a radically improved experience to Adobe Creative Cloud users with the muscle needed for today’s most demanding workflows, including real-time production with 4k and beyond,” said Steve Belt, corporate vice president, Product Management, AMD. “Our longstanding collaboration with Adobe provides a direct pipeline between the fantastic features most desired by customers in key Adobe Creative Cloud products and the accelerated performance offered by AMD’s advanced compute core architectures.”
“AMD processing power brings the full potential of Adobe Creative Cloud to life for professional users,” said Simon Williams, director of Strategic Relations at Adobe. “Working together, AMD and Adobe continue to deliver a steady stream of advances that optimize the apps video professionals rely on every day. Together we enable video pros to push their creative boundaries and take on any production challenge, including the latest workflows for 4K and higher.”
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